Every day, billions of people use their gadgets without realizing that every website, social network, messenger, search engine, video hosting service, and even simple apps like PDF readers are traffic sources for advertisers. Nowadays, all these channels have long been utilized by professionals for advertising campaigns. Unlike traditional TV ads or banner ads on the streets, digital platforms offer powerful targeting capabilities. This means you can show your offers precisely to the audience most likely to be interested.
In 2025, iGaming has firmly established itself as one of the top advertisers across all types of digital traffic sources. Here, we capture not only the quantity but also the quality of players. But which source can be considered the most important?
In this article, we will share our opinion on each popular traffic source. You’ll learn what evaluation criteria we apply and which channels we consider a priority.
As a Prologue…
In the iGaming industry, there is no universal traffic source that suits all regions. Each GEO has its own characteristics: somewhere users are more active on social networks, elsewhere they prefer to search for information on Google or through app stores. Over the years, we have discovered our golden tools — reliable traffic sources that consistently deliver predictable results.
SEO iGaming Websites: The Foundation of Long-Term Success
SEO is not just a traffic source but a true investment in the future. Users who come through SEO are valuable for their engagement: they actively search for specific offers, find your product, and visit your site with genuine interest. This type of traffic not only converts better but also provides stable profits in the long run.
For us, SEO is the path to quality. Yes, optimization takes time: selecting keywords, improving content, and getting projects to the top. But well-optimized SEO traffic turns into an “autopilot” mechanism. These users are already ready to interact with the product; they don’t need additional motivation.
SEO is not about quick wins but about stability and reliability. You get a steady flow of quality users who not only take actions on the site but also stay for a long time. For affiliates, such loyal and stable traffic is a real gem.
PPC Advertising: The Hot Audience Detector
Pay-per-click advertising (PPC) allows you to target users who are already interested in iGaming products. Its effectiveness lies in precise targeting of people who search for, for example, “best online casinos” or “games with minimum deposits.”
We use these keywords to set up campaigns. When users search again, they see our ads — be it search ads or banners in the Google ecosystem. PPC’s flexibility is impressive: you can quickly test new keywords, creatives, and audiences, making rapid adjustments to budgets and settings.
The main advantage of PPC is the ability to accurately reach your target audience. As a result, you get highly convertible traffic and fast, stable results.
ASO (App Store Optimization): Optimizing Mobile Traffic
ASO is all about promoting mobile apps in stores. The goal is to make your app as visible as possible for relevant keywords. It’s the perfect tool for attracting mobile traffic because users immediately download the app and enter the sales funnel.
The main advantage of ASO is organic traffic. Users find the app themselves, read the description, view screenshots, and make a conscious choice. This approach automatically filters out less motivated audiences, leaving only genuinely interested players.
Another advantage of ASO is its potential for long-term effectiveness. While optimized apps can attract users with minimal costs, it’s crucial to consider risks: changes in store algorithms and the possibility of app suspension. To minimize these risks, you need to update content regularly and comply with platform rules. If done correctly, reaching top positions can make your product start “working by itself.”
Social Networks (Meta’s Facebook & Instagram) : The Trusted Classics
Facebook and Instagram remain some of the most effective tools for driving traffic. Their strength lies in targeting. These platforms gather tons of data about their users: interests, actions, search queries, and interactions with content.
This gives us the ability to create highly detailed advertising campaigns, showing creatives only to those genuinely interested in iGaming. For instance, you can target people who have recently shown interest in gambling, casinos, or financial apps.
Moreover, these platforms are perfect for visual content. Bright banners or emotional videos instantly grab attention. Combined with catchy text, conversions soar.
Retargeting is another powerful advantage. If a user watched a video, clicked on an ad, or visited a landing page but didn’t make a deposit, we can keep reminding them with relevant ads until they convert.
Collaborating with Streamers: The Industry Standard
Partnering with streamers has long been a standard in iGaming. Influencers build trust and engagement, attracting players through their personal influence. Their audience is already interested in gambling, so links shared by streamers often have high conversion rates. Additionally, such players tend to stay longer due to their genuine interest.
Samurai Partners’ Experiments
At Samurai Partners, we don’t rest on our laurels and continue to experiment with traffic sources. Push notifications, pop-unders, and ad networks like Taboola — all these tools also deliver results. Success in our field is about flexibility and the ability to leverage every opportunity.
Want to learn more about our traffic acquisition approaches? Follow our blog to stay updated on fresh insights and practical recommendations!
