What’s New in iGaming? March–April 2025 Digest

🇧🇷 Brazil Launches Regulated Betting Market

On January 1, 2025, Brazil officially launched its regulated online betting market, granting full licenses to 14 operators, including Betfair and Pinnacle. An additional 52 companies received provisional licenses. The market is expected to generate $2 billion in tax revenue by 2027. The regulatory framework includes strict compliance measures, such as a 12% gross gaming revenue tax and a 15% tax on player winnings above BRL2,824. Operators are also required to implement responsible gambling measures and adhere to advertising regulations.

🇮🇩 Indonesian Student Jailed for Promoting Gambling on Instagram

In April 2025, 20-year-old Indonesian student Inda Siska Sari was sentenced to two and a half years in prison for promoting online gambling through her Instagram account. She was found guilty under Article 45(3) of the Electronic Information and Transactions Law of 2024 and fined 50 million rupiah (approximately $3,100).

🤖 AI Technologies Adopted by 85% of Online Casinos

As of April 2025, 85% of online casinos have integrated artificial intelligence technologies to enhance user experience, analyze player behavior, and prevent fraud. Platforms like LeoVegas are utilizing AI to offer real-time game recommendations and personalized promotions.

💸 Crypto iGaming Sees Record Growth

In March 2025, crypto-based casinos such as Stake and BC.Game reported a 30% increase in user activity, attributed to the anonymity and speed of transactions using cryptocurrencies like BTC, ETH, and USDT. These platforms are expanding their presence in Asia and Europe, offering generous bonuses and promotions to attract new players.

🚀 Game Lounge Launches Affiliate Trust and Data Index

In April 2025, Game Lounge, a leader in SEO affiliate marketing, introduced the Affiliate Trust and Data Index—a benchmark designed to evaluate affiliate platforms based on transparency, security, and user experience. The index aims to assist iGaming operators in selecting reliable partners for promotion.

🇩🇪🇳🇱 Germany and Netherlands Implement Strict Gambling Ad Restrictions

Germany and the Netherlands have enacted stringent regulations on gambling advertising, including bans on targeting individuals under 24 and restrictions on daytime advertising. Operators like Betsson and Unibet are reallocating marketing budgets towards content marketing. These measures have inadvertently driven some high-stakes players towards unlicensed operators, with the average number of active accounts rising to 1.19 million.

🇬🇧 UK Uncovers Deepfake Campaign Promoting Illegal Casinos

Sky News investigations revealed a fraudulent scheme using deepfake technology to promote illegal online casinos. Fake videos featuring AI-generated versions of well-known TV presenters were circulated on Facebook, misleading users into downloading apps that redirected them to unlicensed gambling sites. These apps, often labeled as suitable for children, were available on official app stores.

⚽️ Arturo Vidal Launches Unlicensed Betting Platform

Former football star Arturo Vidal has launched his own betting platform, “Juego con el King,” targeting Chilean users without obtaining the necessary licenses. As an active player, Vidal risks sanctions from FIFA and other governing bodies for this unauthorized venture.

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