Welcome to Samurai Partners blog – A Place Worth Your Time

Hello, dear reader! Maybe this is your first time on our site, or maybe you’ve been with us for a while. Perhaps you’re planning to become a partner of our program and want to learn more about us before contacting one of our managers. This blog is here to help you, no matter who you are or what story connects you to our affiliate program. Here, you’ll discover a wealth of useful information about affiliate marketing, iGaming, traffic sources, online casino brands, and more. We promise that the time you spend reading this blog will leave you with a valuable set of knowledge.

Who are we?!

The authors of this blog are every member of the Samurai Partners affiliate program, all ready to share their expertise with you. Each of us has a wealth of experience, as over nearly 10 years of brand existence, we’ve journeyed from beginners in various areas of iGaming to a large international company with offices on three continents and in almost two dozen countries. In this blog, you’ll hear from affiliate managers who close deals in our company, and we’ll also tell you how iGaming products are created. You’ll learn how advertisers view traffic sources and what attracts and repels us in different types of traffic.

Why is this blog important to us?

Affiliate marketing is a business environment where communication and information exchange are essential. Studying hundreds of successful and unsuccessful cases, our analytics department has often noticed how high-quality informational support influences the quality of partner relationships and results. It’s very useful for affiliate managers to understand the challenges their partners face, and for affiliates to know the priorities of advertisers. Understanding these processes is the motivation behind why we started and continue developing this blog. Here, we don’t just share opinions—we provide facts, statistics, and guides to help partners on both sides of the iGaming deal.

Is the iGaming affiliate program really that complicated?

Many people believe that everything related to affiliate marketing is complex and controversial. Many terms have vague and inconsistent definitions. The laws of the market and the industry are often subject to speculation, making it impossible to fully explain them through text alone. Everything that truly matters can only be learned through hands-on experience while working in the industry.

At Samurai Partners, we strongly disagree with this notion. We have successful educational cases proving that information can be structured, useful, and applicable in practice. That’s why we have decided to make this body of knowledge as accessible as possible for anyone looking to understand the industry.

Best online affiliate programs are always about information

It’s nearly impossible to underestimate the importance of information. It shapes the expertise of an affiliate manager both in general and in the moment. Time is crucial, and knowing the latest trends at any given moment is what determines success in the industry.


At Samurai Partners, we place great emphasis on keeping our employees well-informed. Everything matters to us! An affiliate manager must understand the industry, grasp the mechanics of the business, and approach every potential deal with the mindset of someone who influences the heartbeat of the entire operation.


The audience around us should also be aware of what Samurai Partners represents. Priority GEOs, brand specifics, offer details, unique selling points, and deal structures—all of this must be communicated clearly. After all, best online affiliate programs are always about how the right information is delivered to the right people at the right time.

Thanks for being with us (in the past, present, and future)

We hope this blog becomes your reliable companion in the world of affiliate marketing and iGaming. We’re always ready to share our knowledge and experience to help partners succeed. Together, we can not only grow our business but also build strong, mutually beneficial relationships based on trust and cooperation. Stay with us, read, learn, and achieve new heights with Samurai Partners!